ABOUT US

WHY SO SERIOUS?
GUTS ONLY!

Indian Blue Jeans is a jeans-related fashion label for the cool and crazy ones. The young rebels between the ages of 2 and 16 who are ready to push their boundaries and make their own rules. Discover the world, their talents, and their shortcomings. Impulsive, non-conformist, full of pleasure and enthusiasm. And of course they want to be recognized in a healthy way, while staying themselves. Whoever that may be. This calls for bravery.
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OUR BELIEVE

NO GUTS
NO STORIES

Indian Blue Jeans helps shape this identity and stimulates kids to develop themselves. Through affordable, good quality clothing and unique looks. Great to build confidence. Strong enough for the unpredictable and reckless characters of the kids and young adults. Let’s create some new awesome stories! Stories that make you laugh, friendships made to last a lifetime. With friends who will remain your friends forever. Even without Facebook, Instagram or Snapchat. And what’s the ingredient for great stories? That’s right, guts! Naivety, courage, impulsivity. No thinking, just doing. Are you in?!!!
OUR HISTORY

NO GUTS
NO BRAND

Since 2014 we have made collections for ‘cool dudes and young hipster girls’. Years in which, as a brand, we have already stacked up loads of impressive memories. Stories worth sharing.

2014

Indian Blue Jeans was born

2017

Indian Blue Jeans has been named the best denim brand for kids

2016

Indian Blue Jeans is one of the top 3 best denim brands in the Netherlands

2022

Indian Blue Jeans is made entirely in a sustainable way.
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JEANS

OUR DENIM
STORY

With our cool wide range of jeans, we are in the top 3 of best sold kids denim brands in the Netherlands. Each pair of jeans is made of a stretch denim fabric, ensuring comfort when moving around. All sizes of jeans have adjustable waistbands, so they all fit perfectly. We have different fittings that return every season in the most trendy washings. Every fit has its own name and so it is easy to reorder. We hold a service stock, allowing our partners to recorder items all through the season.

NEXT UP

No guts, no future. We’ve got a beautiful brand with a clear vision in mind. We face the future in the same way as we started out; with guts!
Indian Blue Jeans focuses on sustainable growth. In the coming years, we will establish our name internationally, work on our distribution network and on instore visibility.

STAY UP TO DATE!

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